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'Investing in Brand You?'

IIT Madras alumni & former India CEO of one of the largestglobal advertising agencies with more than 35 years of experience. Ambi has worked on iconic and household brands like Santoor, Sundrop,Tata Indica, ICICI Bank and many more. He has also authored many bookson branding & advertising.

What will you learn in this webinar?

We believe in empowering our partners with skills other than on markets, economy and products. Personal branding plays a crucial role in todays ever increasing digital world.

  • Why should an IFA invest in building his/her brand?
  • How should an IFA build his/her brand?
  • How does strong personal brand enable business expansion?
Key takeaways

Key learnings from this webinar

We all crave to create our own identity. Not just for people to know us but for people to recognize us for our special talents and skills. However, simply possessing some talent or skill is not necessarily going to build the recognition. What you need to do is to Build Brand You or Brand IFA?

  • IFAs need to step up on their personal branding and make a champion brand of themselves
  • Personal branding can help you enhance self-awareness, create visibility, differentiates you, and puts you in control
  • Generally, in order to build a personal brand people, need to focus on two things:
    • Content competence: It is important to know your subject matter. For an IFA, it is important that he/she has knowledge about financial instruments and the financial markets
    • Social competence: It is equally important to know your clients well and foster deep and long-term relationships with them.
  • The five critical dimensions of personal brands are authenticity, consistency, expertise, story, and visibility
  • Personal branding is an ongoing process. You must continuously network, create credible and relevant content, establish measurable metrics to understand the effectiveness of your personal branding strategy, and setup a review process and feedback loo
  • • Everyone is looking for people and brands they can trust. You can become that person or brand.


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